Fòram na Gàidhlig
Coimhearsneachd airson ionnsachadh is leasachadh na Gàidhlig
Grad-inntrigeadh
A' sealltainn naidheachd a-mhàin
Tha tuilleadh fiosrachaidh mun phròiseict mygaelic.com air nochdadh
5mh dhen Ghearran 2009 09:18:29Tùs: Argyll News
Roinnean-seorsa: Saoghal na Gàidhlig - Gaelic World
Tha Art MacCarmaig, an Cathraiche Eadar-amail air Bòrd na Gàidhlig air fiosrachadh air a' phròiseict mygaelic.com a chur an àirde air an deasbaid co-cheangailte ri aiste aig forargyll.com.
Às-earrann:
I have been reading all the comments about mygaelic, with great interest, over the past few weeks and now that it is launched, I'd like to let you know about the budget which has caused some concern.
mygaelic is not just the website that you see now. Further, the website is not yet fully developed and there are lots of things to be added, so it is a work in progress. Some of the things you have suggested in your review will be a feature of the site in the near future.
mygaelic is a brand and one which is going to be used to promote the Gaelic language widely over the next few months, the idea being to draw people to the website, to help them discover more about the Gaelic in them. All of us use Gaelic, and I mean all of us who say 'smashing' when something's good ('s math sin! in Gaelic); 'twig' when we suddenly understand something (from 'tuig' in Gaelic); 'galore' when we are talking about something that is plentiful ('gu leòr' in Gaelic) are using Gaelic without being aware of the origins of those words. There are countless other examples. Many people will have had Gaelic-speaking ancestors, and probably not that far back. Many people will have a partner who may have had Gaelic-speaking parents. mygaelic is all about engaging with Gaelic for whatever reason.
mygaelic should not be viewed as a website. The website is part of a much larger, sustained marketing campaign, the total budget for which is £250k. There will be marketing activity in The Sun, on Real Radio and in local newspapers like the Oban Times, West Highland Free Press, Stornoway Gazette etc. We hope, through time, to have a tie-in with BBC Alba, and discussions have already begun about this.
I hope this clears up some of the erroneous stories that have circulated about Bòrd na Gàidhlig having spent £250k on a website, which would never have happened. mygaelic is a great website and is, in my view, unique. I haven't seen another site that offers different levels of Gaelic and which, at the touch of a button, you can turn entirely into Gaelic, including the skin.
The point about developing partnerships with the 'big beasts' is well made. Google already offers a Gaelic option on its search engine. Bòrd na Gàidhlig worked with Microsoft to develop Vista in Gaelic and we have also funded a Gaelic spellchecker for Word. More could certainly be done, and will be, but we haven't made a bad start and are aware of further possibilities.
I would be happy to answer any questions any of you have.
mygaelic is not just the website that you see now. Further, the website is not yet fully developed and there are lots of things to be added, so it is a work in progress. Some of the things you have suggested in your review will be a feature of the site in the near future.
mygaelic is a brand and one which is going to be used to promote the Gaelic language widely over the next few months, the idea being to draw people to the website, to help them discover more about the Gaelic in them. All of us use Gaelic, and I mean all of us who say 'smashing' when something's good ('s math sin! in Gaelic); 'twig' when we suddenly understand something (from 'tuig' in Gaelic); 'galore' when we are talking about something that is plentiful ('gu leòr' in Gaelic) are using Gaelic without being aware of the origins of those words. There are countless other examples. Many people will have had Gaelic-speaking ancestors, and probably not that far back. Many people will have a partner who may have had Gaelic-speaking parents. mygaelic is all about engaging with Gaelic for whatever reason.
mygaelic should not be viewed as a website. The website is part of a much larger, sustained marketing campaign, the total budget for which is £250k. There will be marketing activity in The Sun, on Real Radio and in local newspapers like the Oban Times, West Highland Free Press, Stornoway Gazette etc. We hope, through time, to have a tie-in with BBC Alba, and discussions have already begun about this.
I hope this clears up some of the erroneous stories that have circulated about Bòrd na Gàidhlig having spent £250k on a website, which would never have happened. mygaelic is a great website and is, in my view, unique. I haven't seen another site that offers different levels of Gaelic and which, at the touch of a button, you can turn entirely into Gaelic, including the skin.
The point about developing partnerships with the 'big beasts' is well made. Google already offers a Gaelic option on its search engine. Bòrd na Gàidhlig worked with Microsoft to develop Vista in Gaelic and we have also funded a Gaelic spellchecker for Word. More could certainly be done, and will be, but we haven't made a bad start and are aware of further possibilities.
I would be happy to answer any questions any of you have.
The website element of the project is around £150k for the design, copy content and build including project management from project commencement to launch date and includes a year of content management and ongoing site development. A team at An Còmhlan Cruthachail in Glasgow, a team at Reefnet in Stornoway, and the writer Alasdair Campbell have all been working on the project for well over a year. In fact it is nearly two years since the contract was tendered and awarded, but the initial months were taken up with some thorough market research. It should also be remembered that the content is available in English, Easy Gaelic and Gaelic so the copy writing was quite intensive and the level of Gaelic for the Easy Gaelic section had to be tested out on people.
mygaelic.com will be advertised via Real Radio and The Scottish Sun. The activity with Real Radio is very much promotional driven and a unique campaign has been developed whereby a Gaelic phrase is played each week from Monday to Thursday. Listeners then look for clues on mygaelic.com and text their answers to Real Radio on a Friday. Prizes are then awarded. Ads will also appear in the West Highland Free Press, The Oban Times, Stornoway Gazette and the Inverness Courier communicating the content of mygaelic.com and encouraging individuals and groups to submit 'What's on' information. The ongoing publicity campaign is £100k.
After a year it is expected that a member of Bòrd na Gàidhlig's staff will be responsible for the ongoing content management.
mygaelic.com will be advertised via Real Radio and The Scottish Sun. The activity with Real Radio is very much promotional driven and a unique campaign has been developed whereby a Gaelic phrase is played each week from Monday to Thursday. Listeners then look for clues on mygaelic.com and text their answers to Real Radio on a Friday. Prizes are then awarded. Ads will also appear in the West Highland Free Press, The Oban Times, Stornoway Gazette and the Inverness Courier communicating the content of mygaelic.com and encouraging individuals and groups to submit 'What's on' information. The ongoing publicity campaign is £100k.
After a year it is expected that a member of Bòrd na Gàidhlig's staff will be responsible for the ongoing content management.
Gheibhear an deasbaid gu lèir air Argyll News: MyGaelic.com - why did they spend a quarter of a million?